![]() ![]() Founder and CEO Ethan Agarwal came up with the idea after identifying a need in his own workouts. So Aaptiv hopes to stand out with its audio-only format. But the industry is crowded: An endless amount of workout apps and YouTube videos target people who don't want to fork over the cash for a personal trainer. Last week the company announced an international expansion of the English-language app to 20 countries, and it plans to move into local languages in 2019.Īaptiv is valued at $200 million and is backed by investments from Amazon, Disney, Warner Music and Bose. The app, which costs $14.99/month or $99.99/year, features a variety of beginner, intermediate and advanced workouts.Ībout 200,000 users work out with Aaptiv, and the startup is growing fast. I'm working out through Aaptiv, an app with dozens of coaches who lead pre-recorded, audio-only workouts. ![]() I can hear Mike cheering me on, but I can't see him. My arms feel like they're about to buckle onto my hotel room floor, but Mike pleads with me not to give up. CNN Sans ™ & © 2016 Cable News Network.(CNN) - "Keep your elbows as close to your sides as possible," the personal trainer tells me as I start my last set of push-ups. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account The app’s “very vocal online community” in its 32,000-strong Facebook page helps mitigate the risk of confusion and improper form, Aaptiv trainer Ackeem Emmons told CNN Business. If used properly and with consistency, apps like this can be a great tool in achieving fitness goals.” But he added, “there are many people who work out on their own at the gym, without supervision, who take a similar risk. Daniel Yadegar, a cardiologist at Weill Cornell Medical College who also uses Aaptiv. And occasionally I was way off.Ĭorrect form for a workout is key to avoid injury, noted Dr. I understood the vast majority of the exercises, but about once a routine I would find I wasn’t doing the movements the coach intended. I experienced this problem whenever I tried a new workout. The convenience and variety are big draws, but Aaptiv’s audio-only format poses a major challenge: Because users can’t see the exercises, they must rely solely on the trainer’s verbal explanation to ensure they’re doing the workout correctly. The routines are designed for different settings like the gym, outdoors and home, and some require equipment like weights or a treadmill while others need no props. The app goes far beyond running: Courses are available for everything from yoga to strength training, voiced by a coach with current music playing in the background. “The problem with videos is that I can’t run down the street staring at my phone. “I needed some kind of coaching that would work while I was running,” Agarwal told CNN Business. Stressed? 4 relaxing strategies to help you manage But the industry is crowded: An endless amount of workout apps and YouTube videos target people who don’t want to fork over the cash for a personal trainer. I’m working out through Aaptiv, an app with dozens of coaches who lead pre-recorded, audio-only workouts. I can hear Mike cheering me on, but I can’t see him. My arms feel like they’re about to buckle onto my hotel room floor, but Mike pleads with me not to give up. “Keep your elbows as close to your sides as possible,” the personal trainer tells me as I start my last set of push-ups. ![]()
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